Professor at the Institute of Polish Philology, Pedagogical University of Cracow. His main scientific interests are mediolinguistics, cultural linguistics, film studies and media studies. He is a member of national scientific societies, including the Polish Linguistic Society, the Polish Society for Social Communication, the Polish Society for Cultural Studies and the Polish Society for Film and Media Studies. Popularizer of the art of film, activist of Film Discussion Clubs, cooperates with the Polish Film Institute (among others, as a lecturer at the Academy of Polish Film). Author of more than a hundred scientific articles and books: “On Dialogue in High School Lessons. Pragmatic and linguistic analysis”, ”Conceptualizations of film and its viewing in the language of young people. A cognitive-cultural study”, ”Film in the space of audiovisual culture. Studies. Sketches. Interpretations”, ”Mediolinguistics. Introduction”.