Social media specialist at the Jagiellonian University, proxy of the Dean of the Faculty of Arts and Sciences for promotion, academic lecturer and trainer. She gained marketing and media experience at TVN24 and the marketing agency 4 o’clock Interactive. On a daily basis, she creates and implements social communication strategies, conducts audits, conducts trainings and researches on users’ audience practices. She has worked with brands such as OFF Camera International Festival of Independent Cinema, Institute of Botany of the Polish Academy of Sciences, Wszechnica of Jagiellonian University, Progresa Trainings, Academic Incubator of Entrepreneurship. She loves netnography, and her current research focuses on the visual language of social media.